Privacy notice

Last updated 2026-08-08

We hold your CVs, your applications and your account, because that is the product. We do not sell any of it and there is no advertising here. Employers see the documents you send them and nothing else about you — not your other applications, not who turned you down. You are not discoverable by employers unless you switch that on yourself, on a page that shows you the exact card they would see. You can export everything or delete your account from your settings, and the deletion is real; the short list of things we have to keep afterwards is set out below, with the reason for each.

1. Who we are

ApplyRole operates ApplyRole and is the data controller for the personal data described here. Our registered postal address is available on request and is included on every commercial email we send. For anything in this notice — a question, a request, or a complaint — write to the contact form linked in the footer.

2. What we hold, and why we are allowed to

Almost everything here you typed in yourself, and we hold it in order to provide the thing you asked for. In data protection terms that is performance of a contract, and it covers:

Two things are held on legitimate interests rather than contract, because they exist to keep the service safe and solvent rather than to deliver a feature you asked for:

Two things run on consent, and both are off until you turn them on: our mailing list, and being discoverable in employer candidate search. Withdrawing either takes effect immediately. The mailing list is double opt-in: joining sends one confirmation email and nothing else is ever sent to an address that has not clicked it, so a mistyped or malicious signup reaches nobody. We record when you confirmed, from which page, and which version of this wording you agreed to. Discoverability is literal rather than eventual — the search population is read fresh on every request, so an employer holding an older link to your card resolves nothing.

Gender. An optional profile question. If you answer, the value is used only in aggregate counts of the membership ("how many women use ApplyRole") — it is never shown to employers, never used in matching, and leaving it blank is a complete answer.

Ratings. If you rate ApplyRole on the home page we keep the stars, any words you wrote, and the name you gave (for members, your first name and an initial). Quotes we approve are shown publicly on the home page, under that name. We choose which quotes to show and we say so — the page presents them as what people have said, never as an average or a score. Anyone on the page is invited to repeat their review on Google afterwards, whatever they scored; nothing is sent to Google by us. A rating is deleted with your account, and you can ask us to take one down at any time.

3. What happens when you use an AI feature

When you press an AI button — tailor this CV to that job, rewrite this bullet, draft this follow-up — the text needed for that specific task is sent to an AI provider, which generates a response and returns it. Nothing is sent unless you press the button. The AI features are not running in the background over your documents.

We send the minimum the task needs — for a bullet rewrite, the bullet — rather than your whole CV each time. We do not use your documents to train any model, and the providers we use are engaged under terms that prohibit them from doing so with data sent through their business APIs. Providers are named in section 5.

If you would rather no part of a document ever left this system, do not use the AI features on it. Everything else — the builder, the templates, exports and the tracker — works without them.

4. What employers can see

This is the part people most want a straight answer on, so here it is in full.

When you apply to a job posted here, that employer receives the documents you attached to that application and the answers you gave on that form. They do not receive your account. They cannot see how many other jobs you have applied to, which employers rejected you, what you have saved, what you have searched for, or anything in your tracker about applications made elsewhere. This is enforced in the code that builds the employer's view, not by a setting.

Candidate search is a separate thing and it is off. Employers can only search for candidates who have opted in. If you opt in, a result shows a headline, a general location, skills and a seniority level — no name, no email, no phone number, and no employer names taken from your work history. An employer who wants to reach you does so through us, and may send you exactly one message; if you do not reply, that is the end of it. Every search an employer runs is logged with the terms they used.

5. Who else receives your data

Only these, and only for the stated purpose. None of them is paid for your data and none of them may use it for their own purposes.

Some of these are outside the UK and the EEA. Where that is so, the transfer is covered by the standard contractual clauses or an adequacy decision, as appropriate. We do not sell personal data, we do not share it with data brokers, and there is no advertising network on this site.

6. How long we keep it

While you use your account, we keep what is in it — that is the point of an account. We do not keep it forever on the chance you return. If you have not signed in for 18 months we email you once, telling you the date your account will be deleted; sign in before that date — nothing more — and it stays exactly as you left it. If you do not, it is erased 30 days after the email, by the same process section 7 describes. Nothing is ever deleted quietly: the email comes first, every time. Accounts on a paid plan and employers with a live listing are never treated as inactive.

A sign-up whose email address was never confirmed, and which nothing was ever created in, is removed after 30 days without an email — we do not keep writing to an address nobody proved was theirs. If you want your account gone sooner than any of this, delete it yourself, and section 7 describes exactly what that does.

The security log is kept for as long as it is useful for fraud prevention and for establishing or defending a legal claim. Records of payments are kept for as long as tax law requires, which is generally six years.

7. What deleting your account actually does

Deleting your account is available in your settings and does not require you to ask us. It is a real erasure, run in a single transaction — if any part of it fails, the whole thing rolls back rather than leaving you half-deleted.

It is not a synonym for deleting every row, and we would rather say so here than surprise you. An application an employer already received is that employer's record of their own hiring process; a payment we took is a financial record we are required to keep. Both survive, without you attached where that is possible. This is the full list, taken directly from the code that performs the erasure:

Deleted outright

The rows are gone. Not flagged, not hidden — gone.

Kept, with you removed from it

The record survives without a person attached to it.

Kept, transferred to the organisation

It was never personal data about you; ownership moves.

Kept in full

We are required to keep it. The reason is stated.

The deletion page shows you this same list, for your account specifically, with the row counts, before you confirm. If it finds any category of data it cannot classify, it refuses to run at all rather than proceed and report a partial erasure as complete.

8. Your rights, and how to use them here

Under the UK GDPR and the EU GDPR you have the rights below. Most of them are buttons in your account rather than a request you have to make and wait on, which is deliberate — a right you have to ask permission to exercise is a slow right.

We answer within one month. If you are not satisfied you can complain to your supervisory authority — in the UK that is the Information Commissioner's Office at ico.org.uk; in the EU it is the authority for the country you live in. You are welcome to come to us first, but you do not have to.

9. Cookies

We set a session cookie so that you stay signed in, and a cookie carrying the token that protects forms against cross-site request forgery. Both are strictly necessary for the site to work and neither is used to track you. There are no advertising cookies, no third-party analytics tags and no cross-site trackers, which is why this site does not greet you with a consent banner.

10. Security, and what we would do about a breach

Passwords are stored as salted hashes and are never recoverable in plain text. Changing your password or your email address requires your current password, and a change of email is not applied until the new address is confirmed and the old one has been told. Administrative actions are logged. API keys are stored as hashes, shown once, and revocable instantly.

No system is immune. If we suffered a breach likely to result in a risk to your rights and freedoms, we would notify the supervisory authority within 72 hours and tell you directly and promptly where the risk is high — describing what happened, what data was involved and what to do about it, rather than a paragraph of reassurance.

11. Changes to this notice

When we change it we update the date at the top. If a change materially affects what we do with your data, we will tell you before it takes effect and, where the change requires it, ask you to agree rather than assume you have.

See also the terms of service.

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